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The return to the workplace trust deficit - a lot of employees need convincing despite new tech solutions - Stuart brings more (needed) attention to the surge in return-to-work plans, and their flaws.An inside look at how HMRC delivered its rapid COVID-19 response - Mark's use case explores a successful use of three new technologies - but it's really about the impact of cross-functional teams and an agile approach.That beats the heck out of the get-your-(overpriced)-AI-poundcakes-here "AI is personalization magic" crowd.ĭiginomica picks - my top stories on diginomica this week So the marketing teams come in and take the insight that data provides but add to it the human element - a little bit of gut instinct and a lot of experience - to really understand consumer behaviour and what's happening in the wider marketplace from an overall trend perspective. But that being said, there's also the art of all this, you know? The data science and analytics team are the science side of this: they're the information lever that we pull to drive all our other marketing functions, and that's an integral part of my approach. The lesson? Modernize now to survive.Ĭan data science be part of a winning retail strategy? Jess picks that up in her use case, ThirdLove looks to data science for support in meeting its inclusive retail goals Check this quote from ThirdLove on combining "art and science" : Take COVID-19 out of the picture and the same challenges remain. In a sense, Coronavirus has simply increased the heat of vulnerable links in the retail chain. That's a bad spot to be in - especially if you're relying on legacy tech and spreadsheets to pore your way out somehow.
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The retailers in this report are mostly from "three exposed groups" - supermarkets, clothing outlets, and grocery stores. This has made it difficult for them to beat a path through COVID-19 disruption, is the report's grim conclusion. finds that just 15% of retailers worldwide have what WMG calls "digitally-ready supply chains". After all, what is any bricks-and-clicks store but a branded supply chain that is displayed to passing customers?Ĭhris cites a new study from WMG (Warwick Manufacturing Group): Chris kicked things off with Why are so few retail supply chains digital? Lessons to be learned from the COVID-19 crisis:īehind all of these epic challenges is another, perhaps larger one: managing the supply chain, which has itself been disrupted by lockdowns that have rolled across the globe, pulling apart networked relationships and demand forecasting.
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MyPOV: Time to dig into the retail tech engine. Lead story - Why are so few retail supply chains digital? And what role should data science play?